Kannauj-based luxury perfume brand Zighrana has tied up with Taj Group of Hotels’ lifestyle brand, Khazana, for its range of traditional attar (local fragrances) and Eau de perfumes, according to a statement.
The alliance is a celebration of the One District One Product (ODOP) initiative in Uttar Pradesh and the coveted Geographical Indication (GI) tag of Kannauj, where the art of attar-making thrives, Zighrana said in the statement, according to a PTI report.
Under its collaboration with Taj Khazana, Zighrana will showcase the brand’s portfolio in multiple cities, including New Delhi, Mumbai and Hyderabad, in the form of an exhibition.